HighTower

Hightower Advisors is an RIA aggregator who wanted to modernize its brand to reflect the benefits it provides to its community of Registered Investment Advisors (RIAs) and their clients.

As Associate Creative Director, I worked alongside my creative director and a team of graphic designers to develop brand concepts that would reflect the HighTower brand at the corporate level and also extend to be used by the individual advisory practices. The chosen concept encompassed the core theme of ‘telling your story’ to represent how Hightower Advisors helps member firms express their vision, and how advisors help their clients achieve their goals.

Based on the chosen concept, I designed the updated logo, website pages, and templated designs for landing pages, brochures, product, sales and fact sheets, and digital presentations to be utilized and customized by Hightower’s many Advisory Firms.

After the rebranding, Hightower Advisors grew from $50B to over $100B in AUM.