The Story
Symmetry Partners provides investment solutions to financial advisors and was in need of a brand refresh. As Senior Graphic Designer on the project, I was responsible for creating concepts and developing a brand look and feel that truly expressed Symmetry Partners unique approach to achieving investor goals by utilizing academic research and financial science.
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The Unique Intelligence concept revolves around a design system of “logical thought symbols” and metaphorical imagery that portray Symmetry’s core values and offerings through a conceptual visual language. The new branding was applied to all marketing materials, including a new website, email templates, fact sheets, brochures, digital presentations, and templates that allowed Symmetry Partners to internalize ongoing regular communications pieces.
Branding
Website
Brochures
Print and digital brand collateral
Digital Presentation Templates
The Creative
Corporate Brochure
Website Design
Product Brochures
Product Workbooks
