Symmetry Partners

Symmetry Partners provides investment solutions to financial advisors and was in need of a brand refresh. As Senior Graphic Designer on the project, I was responsible for creating concepts and developing a brand look and feel that truly expressed Symmetry Partners unique approach to achieving investor goals by utilizing academic research and financial science. The Unique Intelligence concept revolves around a design system of “logical thought symbols” and metaphorical imagery that portray Symmetry’s core values and offerings through a conceptual visual language. The new branding was applied to all marketing materials, including a new website, email templates, fact sheets, brochures, digital presentations, and templates that allowed Symmetry Partners to internalize ongoing regular communications pieces.