Spruce Investment Advisors

Spruce Investment Advisors needed a clear way to explain the complex and differentiated way it manages portfolios for high-net-worth individuals and families. Working alongside experts in financial marketing and research, we developed an updated brand that clearly communicated Spruce’s unique offerings. 

In my role as Senior Designer, I created concepts for a brand refresh that included updated color palettes, typography, brand graphics and direction for photography use. The brand presentation to client included fleshing out each concept in the form of website page designs, core brochure cover and spreads, presentation template design, one-sheets, print and digital ads.

Once a brand concept was chosen, I partnered with the creative director to design the website, brochure, presentation templates and final client communications pieces, both print and digital.